Since 1999, Asian Trails has grown to become one of the leading destination management companies in Asia with full service operations in 8 Asian destinations. The company’s vision was conceived by Luzi Matzig, today's Chairman and co-founded by Asian Trails’ CEO, Laurent Kuenzle and commenced operations on September 09, 1999. The guiding principles and vision set by our Chairman and CEO remains the cornerstone of our operations – up to today.
Under the partial ownership of Kuoni since 2006, Asian Trails successfully maintained a business formula that can respond to the needs of our clientele using the best of local creative talent under the guidance of passionate, hands-on directors and managers. We believe that our entrepreneurial personnel are the heart of this tremendous success, the DNA of Asian Trails, since its inception.
Where we operate
Headquartered in Bangkok, we operate in Thailand, Vietnam, China, Malaysia, Myanmar, Indonesia, Cambodia and Laos. Our specialist destination management professionals provide the best leisure and travel services available on the market. We take our leisure guests beyond the window of a tour bus to the Real Asia so that they smell, taste, touch and experience the beating heart of every place they visit.
What we do
Asian Trails prides itself on its extensive specialized knowledge, expertise and integrity that has been the cornerstone of a “yes, we can” attitude. Our services range from tailor-made and wholesale leisure programs, MICE and corporate travel planning, and an extensive variety of theme-based programs – ranging from art, history or adventure – throughout one or more of Asian Trails destinations.
1999 Luzi Matzig establishes Asian Trails in Thailand
1999 Asian Trails sets up its office network throughout Myanmar, Cambodia, Vietnam,
Indonesia and Malaysia
2000 Asian Trails opens branch offices in Phuket, Khao Lak, Samui
2001 All Asian Trails companies operate on the PAXYS 2000 passenger handling system
2002 Asian Trails Holding is established in Gibraltar
2004 Asian Trails becomes an official IATA-accredited agent
2006 In August, Kuoni Travel Holding Ltd. becomes Asian Trails’ Partner
2006 In September, Asian Trails integrates existing management structure into the Kuoni Destination Management structure
2007 Asian Trails completes its joint venture in Laos
2008 Asian Trails commences inbound operations in China
2012 Asian Trails launches its B2B and XML Links
2013 Asian Trails launches app’s to iPhone and Android stores
2013 Asian Trails launches Live Chat functions on www.asiantrails.travel
TTG Travel Awards 2015, "Best Travel Agency – Thailand" by TTG Asia
TTG Travel Awards 2014, "Best Travel Agency – Thailand" by TTG Asia
TTG Travel Awards 2012, "Best Travel Agency – Indochina", by TTG Asia
TTG Travel Awards 2011, "Best Travel Agency – Indochina", by TTG Asia
TTG Travel Awards 2010, "Best Travel Agency – Indochina", by TTG Asia
TTG Travel Awards 2008, "Best Travel Agency – Indochina", by TTG Asia