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Corporate Factsheet

About Asian Trails Ltd

Since 1999, Asian Trails has grown to become one of the leading destination management companies in Asia with full service operations in 8 Asian destinations. The company’s vision was conceived by Luzi Matzig, today's Chairman and co-founded by Asian Trails’ CEO, Laurent Kuenzle and commenced operations on September 09, 1999. The guiding principles and vision set by our Chairman and CEO remains the cornerstone of our operations – up to today.

Asian Trails successfully maintains a business formula that can respond to the needs of our clientele using the best of local creative talent under the guidance of passionate, hands-on directors and managers. We believe that our entrepreneurial personnel are the heart of this tremendous success, the DNA of Asian Trails, since its inception.

Where we operate

Headquartered in Bangkok, the group continues to provide client-focused destination management services in all of its destinations; Thailand, Vietnam, China / Hong Kong, Malaysia, Singapore, Myanmar, Indonesia, Cambodia and Laos.

Being recognized for our service standards across the globe, Asian Trails has received various international and company awards for operational standards and service-minded DMC innovations. With the launch of various new technological platforms, Asian Trails upholds its commitment to innovate and follow the technology requirements for Asia’s travel partners.

What we do

Asian Trails prides itself on its extensive specialized knowledge, expertise and integrity that has been the cornerstone of a "yes, we can" attitude. Our services range from tailor-made and wholesale leisure programs, MICE and corporate travel planning, and an extensive variety of theme-based programs – ranging from art, history or adventure – throughout one or more of Asian Trails destinations.


  • 1999 Luzi Matzig establishes Asian Trails in Thailand
  • 1999 Asian Trails sets up its office network throughout Myanmar, Cambodia, Vietnam, Indonesia and Malaysia
  • 2000 Asian Trails opens branch offices in Phuket, Khao Lak, Samui
  • 2001 All Asian Trails companies operate on the PAXYS 2000 passenger handling system
  • 2002 Asian Trails Holding is established in Gibraltar
  • 2004 Asian Trails becomes an official IATA-accredited agent
  • 2006 In August, Kuoni Travel Holding Ltd. becomes Asian Trails’ Partner
  • 2006 In September, Asian Trails integrates existing management structure into the Kuoni Destination Management structure
  • 2007 Asian Trails completes its joint venture in Laos
  • 2008 Asian Trails commences inbound operations in China
  • 2012 Asian Trails launches its B2B and XML Links
  • 2013 Asian Trails launches app’s to iPhone and Android stores
  • 2013 Asian Trails launches Live Chat functions on www.asiantrails.travel


  • TTG Travel Awards 2015, "Best Travel Agency – Thailand" by TTG Asia
  • TTG Travel Awards 2014, "Best Travel Agency – Thailand" by TTG Asia
  • TTG Travel Awards 2012, "Best Travel Agency – Indochina", by TTG Asia
  • TTG Travel Awards 2011, "Best Travel Agency – Indochina", by TTG Asia
  • TTG Travel Awards 2010, "Best Travel Agency – Indochina", by TTG Asia
  • TTG Travel Awards 2008, "Best Travel Agency – Indochina", by TTG Asia
  • Travel Weekly Awards "Best Travel Agency Thailand" 2008
  • TTG Travel Awards 2007, "Best Travel Agency – Indochina", by TTG Asia
  • Travel Weekly Awards "Best Travel Agency Thailand" 2007
  • TTG Travel Awards 2006, "Best Travel Agency – Thailand", by TTG Asia
  • TTG Travel Awards 2002, "Best Travel Agency – Thailand", by TTG Asia
  • Inbound Tour Operator of the year 2000, by TravelAsia Magazine


  • Luzi Matzig, Chairman, Asian Trails Group
  • Laurent Kuenzle, CEO, Asian Trails Group
  • Claudio Kellenberger, Managing Director, Thailand
  • Veronique Ducassy, Managing Director, Cambodia
  • Kris Van Goethem, Managing Director, China
  • Björn Schimanski, Managing Director, Indonesia
  • Andreas Hofmann, Managing Director, Laos
  • Emir Cherif, Managing Director, Malaysia
  • Thomas Carnevale, Managing Director, Myanmar
  • Thuy Tien, Managing Director, Vietnam
  • Teh Eng-Waa, Managing Director, Australia

Our Bestsellers:

Bhutan Package Tours

Bhutan Package Tours

The Legend Chiang Rai Resort

The Legend Chiang Rai Resort

Paradise Koh Yao Resort & Spa

Paradise Koh Yao - Boutique Beach Resort & Spa

VIP Jets

VIP Jets

RV River Kwai Cruise

RV River Kwai Cruise

Bangkok Tours

Airport Transfers

Siem Reap Tour

Angkor Wat Tours

Indonesia Tours & Hotels

Indonesia Tours & Hotels

Public Holidays and Festivals

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